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If your brand is observable it gains consideration. Your brand will reveal commitment. Brand equity gives reason to book and produces a positive attitude. .
All games have rules. If you dont stick by the principles you're not going to win. Whether there are 20 players, or 2 players you still need to abide by the rules of the game. This is the same as your control business. Think of systems exactly the same.
You have to abide by the systems you have in your work place. I am a disciplinarian for having systems in place. You need to have a procedure that is used as a delivery mechanism for providing the service. Familiarise yourself with a fantastic business system and stick with it. .
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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you will stay on the top. You need to continue to be effective in your game moves. Think what you are recommending to your clients. Consider in the products you are using.
If the customers see you love your work, it will win you points. This applies to both the office employees and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and also a way of dealing with clients. Some customers need special attention. Train your staff how to handle the customers that are particular.
I would prefer to say customer instead of a client. I will be honest in saying 99 percent of our hard customers have turned into our best customers because we implemented special attention. Most of the time they're only difficult because there has been a communication problem or else they dont understand that the treatment.
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A customer that was difficult can be averted with a fantastic system in place. .
Thinking beyond the sport is more than only a business clich. Laguna Pest Control has managed to construct a good brand equity due to thinking outside the game. Know your game. Know the rules and know how to play it. Remember every game is different, each game needs to be played differently and has a different set of rules.
Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to players in Sydney. Our rules and how we play the game may not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the game I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.
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I take resort managers out for a drink. I must know them on a personal level and eventually become their friends. For us to win the game in Noosa we had to understand the local community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee have a peek at this site mascots for xmas parades, our vehicles stand out from the audience and our work shirts speak for themselves.
There will always be another pest control business that will come along and sometimes even do something better than you. Bear in mind, dont think about this as a hazard but much more as a challenge. Another game. Competition is excellent. Competitors provide you with the chance to boost your business. They're doing you a favor.
Enjoy it and maintain loving what you're doing. It is important to keep in mind your opponents are not your enemies. Help each other out. You need one another to continue improving the industry. We are in this match for the same reason. If youre good at what you are doing, passionate in your job and also have a few tactical game motions, you're on a winning streak! .
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We're proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs. Many of our new customers come from word of mouth.